GLOBAL SOCIO-CULTURAL CHALLENGES ON ORGANIZATIONAL SUSTAINABILITY OF MULTINATIONAL CORPORATION (MNC) IN SOUTH-SOUTH, NIGERIA.

The study examined global socio-cultural challenges on organizational sustainability of multinational corporation (MNC) in South-South, Nigeria. The specific objectives are to assess the influence of socio-cultural developments on governance and explored the effect of national policy and regulations on corporate goals of multinational corporation (MNCs) in South-South, Nigeria.  The research design used in the study was a survey design. The researcher adopted primary source of data. The total population of the study was eighty thousand seven hundred and twenty-four (8724) respondents from the selected study areas. The sample size of the study was five hundred and sixty-one (561) derived from Godden formula. Simple random sampling technique was used in this study. Pearson correlation coefficient and regression model were used to test the hypotheses of the study. A total of five hundred and sixty-one (561) copies of questionnaire was administered to the selected Multinational firms in South-South, Nigeria, during the collection of the administered questionnaire, forty-nine (49) copies questionnaires were wrongly filled, misplaced, void and discarded with a percentage rate of 8.6%, while the questionnaire retrieved was five hundred and twelve (512) with a percentage ratio of 91.4% that aided the study. The findings of the study stated that Socio-cultural developments does significantly influence governance of multinational corporation (MNCs) in South-South, Nigeria. National policy and regulations does significantly influence corporate goals of multinational corporation (MNCs) in South-South, Nigeria. The study concluded that increasing mobility of firms in global markets, expansion of international joint ventures and strategic alliances, and the presence of global entrepreneurs in developing nations makes ethical market communication competence inevitable. The study recommended that socio cultural activities that could lead to such terror attacks; civil strife; and political coups must be reduced to prevent instability hindrances to global expansion of MNCs which leads to limited funding of projects in the country and discourage foreign investors.