WORKPLACE DIGITALIZATION AND ENTREPRENEURIAL SUCCESS OF FOOD AND BEVERAGES FIRM IN RIVERS STATE.
Abstract
The study investigates the relationship between workplace digitalisation and entrepreneurial success of food and beverages firms in Rivers State. Digital tool adoption and process integration was used as the dimensions of workplace digitalization, while business growth and profitability were used as the measures of entrepreneurial success. The survey study’s accessible population comprises 545 employees of the food and beverages firm in Rivers State. A sample of 226 was derived using Krejcie and Morgan (1970) table. Structured questionnaire was used, and Spearman correlation coefficient was used for the analyses. The findings reveal a strong, positive and significant relationship between the dimensions of workplace digitalization and entrepreneurial success. The study concludes that workplace digitalization correlates with entrepreneurial success. The study recommends enhancing adoption of digital tools and process integration for entrepreneurial success.
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Published in UNIPORT JOURNAL OF BUSINESS, ACCOUNTING & FINANCE MANAGEMENT
ISSN: 1596-9911
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