ELECTRONIC DISTRIBUTIONS AND PRODUCT AVAILABILITY OF ELECTRONIC TAILING FIRMS IN PORT HARCOURT, RIVERS STATE SOUTH – SOUTH, NIGERIA

This study determined the relationship between E distribution and product availability of electronic tailing firms in Port Harcourt, Rivers State South – South Nigeria.  Data for the study was collected through questionnaire from the fifty (50) respondents, however, forty four (44) of the distributed copies of questionnaire were valid and used for the analysis. The hypotheses were tested through Kendall’s taub tests. The findings revealed that, dimension of predictor’ variable: Direct E-Distribution, Intermediary E-Distribution, Hybrid E-Distribution, and Subscription-based E-Distribution has positive significant relationship with Product Availability of electronic tailing firms in Port Harcourt, Rivers State South – South, Nigeria. The study concluded that E- distribution is the application of electronic devices to promote sales of  products and services to consumer, that the  drive or aim  of E-distribution is to efficiently and effectively deliver these digital goods to end- users through various online platforms at the right time, right place, and with the right price, thatE-distribution approaches adopted by E- tailing firms are Direct E-Distribution, Intermediary E-Distribution Hybrid E-Distribution, and Subscription-based E-Distribution. Based on that, the study recommended that, E-tailing firms should totally adopt Direct E-Distribution, Intermediary E-Distribution Hybrid E-Distribution, and Subscription-based E- distribution approaches to efficiently, and effectively deliver digital goods and services to the end- users. Finally. Customers should adhere with new development of E. Distribution channel as modern technology for shopping of products and services.