SALEM JOURNAL OF BUSINESS AND ECONOMY

IMPACT OF DIGITAL MARKETING ON THE PERFORMANCE OF LOGISTICS COMPANIES IN OSOGBO, OSUN STATE, NIGERIA

OLAYIWOLA, IBRAHEEM OLARENWAJU, OYEKAN, MARVELLOUS ADETOLA, OMOYELE, SAMUEL OLUFEMI PhD, AKINTAYO, AKINTUNDE AREMU PhD, LAWAL, NURENI ADEKUNLE PhD

November 12, 2025

Citation

SALEM JOURNAL OF BUSINESS AND ECONOMY , Vol. 11 (2) (2025) , pp. 1-10

Details

ISSN: 627-44669
Published: November 12, 2025
Status: Published

Abstract

This paper examined the impact of Digital marketing on the performance of a few logistics companies in Osogbo. Specifically, the study examined how electronic marketing has affected the business over the years. The population of the study covered three logistics companies in Osogbo. The study used primary data obtained from the questionnaire that was administered. Convenience Sampling Technique was used and the data gathered was analyzed using descriptive statistics analysis. Thereafter, regression analysis was conducted. The results reveal that The Performance of Logistics company in Osogbo are based on their ability to manage and make use of online space as much as possible as they can and also that Social media marketing plays a lot of influence on the performance of Logistics company than any other medium that was researched in this research so far. The study recommended that the logistics company should try to keep on managing their online platforms and also looks for a more ways to capture more online space, Future researcher should try as much as possible to reach out to the logistics company through google form as majority of them are always busy during work time and lastly Logistics company should monitor the space at which their customer is forth coming and seek a way to maintain them and improve in other aspects of service delivery.

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Published in SALEM JOURNAL OF BUSINESS AND ECONOMY

ISSN: 627-44669

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