POST COVID-19 MARKETING STRATEGIES FOR SMEs’ SURVIVAL IN ABIA STATE, NIGERIA
Abstract
When the covid-19 pandemic ravaged world economies, small and medium scale enterprises (SMEs) were the most affected. The pandemic created substantial economic problems which include loss of sales and customers’ patronage, Supply Chain disruptions, insolvency and liquidity shortages, increase in cost of operations, reduction in workforce strength, amongst others. There is no doubt that the small and medium scale enterprises (SMEs) in Abia State, Nigerian have suffered terrible devastating effect during the major stage of the pandemic. For these SMEs, their priority now are how They can survive, and all business goals and actions are directed towards survival. In the face of the pandemic and with the economy being opened up again after the Covid-19 containment measures, SMEs in Abia State of Nigeria must adopt the right marketing strategies to deal with environmental forces that threaten their survival during the postcovid-19 period. These marketing strategies include the formation of strategic inter-firm alliances, efficient cost management, internal marketing, investment in technology, digitalization of operations, amongst others
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Published in UNIPORT JOURNAL OF BUSINESS, ACCOUNTING & FINANCE MANAGEMENT
ISSN: 1596-9911
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