AREAS OF LAPSES IN APCON REGULATIONS AND PROCEDURES
Abstract
The crux of this paper is to x-ray and discuss areas of lapses in APCON regulations and procedures in Nigeria. Textbooks Journal material, seminal paper and other relevant material were looked into, as a result, the objectives of the study is to find out why APCON was established, to determine the function of APCON, to ascertain the impediment hindering APCON. finding were made which include but not limited to, proliferation of advertising agencies that is unchecked by APCON, inadequate supervision of practitioners, the unchecked use of vulgar language, which is as a result of APCON not vetting such advertisement etc and as such this paper concludes that advertising practice in Nigeria has grown to a great height and it still growing. Despite the achievement recorded by advertising practice in Nigeria, it can still not be compared with advertising in the developed world. recommendation were made which include, monitoring of quacks and fishing them out, improvement of welfare packages to avoid proliferation, professionalism should be encourage etc.
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Published in JOURNAL OF SOCIAL & POLICY RESEARCH
ISSN: 2446-7343
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